David’s Bridal is partnering with tuxedo and suit rental company Generation Tux to open shop-in-shops starting with 10 locations, the bridal retailer announced Friday. After an initial rollout, David’s Bridal will open more shop-in-shops at its stores on a weekly basis until the entire fleet is outfitted by the end of this year. Shoppers can immediately access virtual stylists. The in-store displays feature Generation Tux’s most popular styles, fabric swatches and interactive signage. Shoppers can also access a free home try-on program for grooms, at-home fittings and delivery and returns after the event, according to a company press release.
VIDEO DESCRIPTION: Diamonds & Pearls, a new boutique bridal experience showcasing designer gowns and redefining couture, is now open in Delray Beach, Florida, with more locations coming soon. Discover designers including Marchesa, Viola Chan Couture, Oleg Cassini, Galina Signature, and Melissa Sweet in a setting where love meets luxury.
